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Tennis for Women 2.0

Tennis 4 Women 2.0

How Coaches Shape Confidence in Young Athletes

  • Writer: Ana Logar
    Ana Logar
  • Jun 28
  • 7 min read

A girl walks onto a tennis court for the first time. She is nervous, probably. She grips the racquet too tightly. Her first few shots go wide, or into the net, or somewhere unexpected. What happens in the next thirty minutes — what is said to her, how mistakes are treated, whether the atmosphere feels safe or exposing — will do more to determine whether she comes back than any drill, any technique, or any natural talent she might possess.


Coaches rarely think of themselves this way. But they are, in almost every meaningful sense, architects of confidence.


The Relationship Is the Programme

Research published in the European Journal of Sport Science in 2025 confirmed something coaches intuitively know but the sport world has been slow to act on: the quality of the coach-athlete relationship is directly linked to athletes' self-confidence and psychological wellbeing. It is not just what coaches teach. It is how supported athletes feel by the person teaching them.

This matters especially for girls. Study after study has found that young women are more sensitive than young men to the social and relational environment in sport. A performance climate — one where mistakes are penalised, comparisons between players are implicit or explicit, and winning is the primary measure of worth — has been shown to decrease girls' confidence significantly more than boys'. The same environmental variable, different effect. When the coach-athlete relationship is built on trust, clear communication, and genuine encouragement, girls not only play better — they stay.

The reverse is also true. Environments driven by fear of failure, by harsh correction, by subtle or overt favouritism toward the most talented players — these do not just discourage. They drive girls out. Quietly, without drama, they simply stop coming.

 

Mastery Over Comparison

One of the most well-supported findings in youth sport psychology is the distinction between two types of motivational climate: mastery-oriented and performance-oriented.

In a mastery-oriented environment, progress is measured against the athlete's own previous performance. Improvement is the goal. Effort is valued. Making a mistake is a piece of information, not a verdict. In a performance-oriented environment, success is defined by comparison with others — ranking, selection, who is better.

For young athletes, and especially for girls, the difference between these two environments is profound. Research consistently shows that mastery climates produce greater enjoyment, stronger intrinsic motivation, higher self-esteem, and crucially, lower dropout rates. When a girl knows she is being measured against herself rather than ranked against others, sport becomes something she can succeed at — because success is always within reach. She just has to improve.

Coaches create this climate in small, everyday moments. Whether they praise effort or outcome. Whether they respond to an error with curiosity or frustration. Whether they give the same quality of attention to the player who is struggling as to the one who is excelling. These micro-decisions accumulate across sessions, across months, across years — and they add up to either a girl who believes in herself, or one who has decided the sport is not for her.


What Feedback Actually Does

Feedback is the most frequent tool in a coach's hands, and it is also one of the least understood in terms of its psychological impact on young female athletes.

The instinct toward vague praise is common. "Good job," "well done," "nice." These phrases feel supportive, but research in sport psychology is clear that non-specific praise does not build confidence — it produces nothing for the athlete to hold on to or repeat. She doesn't know what she did well. She can't reproduce it deliberately. The confidence that comes from genuine skill acquisition requires knowing specifically what worked, and why.

Equally, feedback delivered at the wrong moment — when a girl is already frustrated, already doubting herself, already feeling overwhelmed — does not land as instruction. It lands as judgment.

Effective feedback for young athletes, particularly beginners and those at crucial developmental stages, is specific, timely, and forward-facing. "Your footwork into that shot was much better — your weight was over the ball" tells an athlete something she can do again. "Your contact point was too low — try meeting the ball higher, like this" gives her a clear target. The correction is not about what she did wrong; it is about what she is going to do next.

This distinction sounds subtle. For a girl who is already uncertain about whether she belongs on the court, it is the difference between walking away deflated and walking away with a plan.


The Body Image Conversation No One Is Having

Coaching girls in adolescence involves a dimension that training courses rarely address adequately: the relationship young women have with their own bodies.

As girls move through puberty, many become intensely self-conscious about how they look while moving. They are aware of being watched. They may feel their changing body is not athletic enough, not slim enough, not the right shape for sport. This is not vanity — it is the predictable outcome of growing up in a culture saturated with narrow, performance-based ideals of the female body.

Research has shown that coaches, even well-intentioned ones, can inadvertently reinforce harmful body ideals — by commenting on weight, by tying performance to physical appearance, or even by structuring activities in ways that make girls feel physically exposed. A pilot study on "body confident coaching" found that when coaches were given specific training in how to address body image concerns, their athletes reported improved wellbeing and reduced self-consciousness on the court or pitch.

For coaches of young women and girls, a few principles apply:

Never comment on a player's body shape or weight, positively or negatively. Compliments about physique send the same message as criticism: that the body is being evaluated.

Focus feedback on what the body can do, not how it looks. "You generated real power on that forehand" grounds capability in function, not appearance.

Create an atmosphere where imperfection is normal. The more a coach models comfort with mistakes — their own, the players', the team's — the less charged the environment becomes around failure.


Female Coaches, Visibility, and What It Signals

There is an uncomfortable truth about women's sport that applies directly to the coaching profession: women are significantly underrepresented in coaching roles at almost every level, and girls notice.

When a girl enters a club and sees women coaching, officiating, and leading, she receives an unspoken but powerful message: women belong in this sport, in all its roles. When she sees only men — or sees women relegated to assistant or recreational roles — the signal is the opposite.

The Women's Sports Foundation's research on coaching through a gender lens found that girls more readily identify with female coaches as mentors and role models, and that having a female coach actively counters the cultural message that sport is a masculine domain. This does not mean male coaches cannot be excellent coaches of girls — many are. But it does mean that actively growing the number of women in coaching roles is not just a diversity objective. It is a retention strategy.

Female coaches bring specific advantages when working with girls: a shared experience of navigating sport as a woman, a more naturalised understanding of the social and relational pressures girls face, and often, a communication style that girls report finding more approachable and less threatening. These generalisations don't hold for every individual, but the research pattern is consistent enough to take seriously.


Autonomy: The Confidence Multiplier

One of the most consistent findings in sports psychology over the past decade is the power of autonomy-supportive coaching — an approach grounded in Self-Determination Theory that prioritises giving athletes genuine choice, explaining the reasons behind decisions, and acknowledging the athlete's own perspective.

A study published in Frontiers in Psychology in 2025 found that autonomy-supportive coaching significantly increased young athletes' resilience and optimism, with effects that extended beyond sport into other areas of their lives. The mechanism is intuitive: when athletes are treated as capable of making decisions and contributing to their own development, they develop the internal conviction that they are capable. That conviction — that sense of agency — is the structural backbone of genuine confidence.

In practice, this looks like asking a player what she noticed about her last point, rather than immediately explaining what went wrong. It looks like offering choices in training tasks where possible. It looks like explaining why a particular technique matters, not just that it does. It looks like asking a girl what would make the session feel better for her, and then adjusting.

None of this softens the training. All of it deepens the trust. And it is in that trust that the confidence lives.


What This Means for Tennis

Tennis, as a sport, offers a structural advantage that good coaches can build on. Because it is fundamentally an individual game, the coach-athlete relationship tends to be closer, more personal, and more influential than in many team sports. A girl is not hidden in a group. She is seen, specifically, by her coach — and she knows it.

This creates opportunity. A tennis coach who understands the dynamics above — who cultivates a mastery climate, who gives specific and well-timed feedback, who treats the body with respect, who shares decision-making, who makes the court feel like a safe place to fail — has an extraordinary platform for building a young woman's confidence in a way that transcends the sport itself.

It also creates responsibility. The same closeness that makes tennis coaching powerful makes a dismissive comment, an unfair comparison, or a thoughtless remark about a player's body more damaging than it might be in a more diffuse team environment. The intimacy of the one-to-one or small-group tennis lesson cuts both ways.

A Note for Every Coach Reading This

You probably don't think of yourself as someone who shapes confidence. You think of yourself as someone who teaches tennis. But for many of the girls in your sessions, the two are inseparable.

You are in a position to give a girl proof that she is capable — proof built from small, specific moments of progress that she can name and repeat. You are in a position to make the sport feel like hers, not like a competition she is losing. You are in a position to be the adult who notices when she is quieter than usual, or less engaged, or closer to the edge than she wants to show.

That is not a burden. It is the most important part of what you do.

 

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